KODACHROME Film - Discontinuance Notice

KODACHROME Film - Discontinuance Notice: "Eastman Kodak Company announced on June 22, 2009 that it will discontinue sales of KODACHROME Color Film this year, concluding its 74-year run as a photography icon. Sales of KODACHROME, which became the world's first commercially successful color film in 1935, have declined dramatically in recent years as photographers turned to other films or digital capture. Today, KODACHROME represents just a fraction of one percent of Kodak's total sales of still-picture films."

Despite all its outstanding features, KODACHROME involves a highly complex development process that led photographers to experiment with and adopt newer KODAK films that deliver outstanding color images through a simpler workflow.

Although KODACHROME has very distinct characteristics and no film will give the exact same results, current users are encouraged to try other Kodak films. Kodak continues to bring innovative new film products to market, having released seven new professional films -- over the last three years alone.
KODAK PROFESSIONAL PORTRA 160NC and VC Film
KODAK PROFESSIONAL PORTRA 400 NC and VC Films
KODAK PROFESSIONAL PORTRA 800 Film
KODAK PROFESSIONAL T-MAX 400 Film
KODAK PROFESSIONAL EKTAR 100 Film

Q&As:

Why has Kodak decided to stop offering KODACHROME?

Due to declining customer demand for KODACHROME, continued production of this film in no longer viable. Over the years people have moved from KODACHROME to other methods of capture, be it new films or digital. Simply put, not enough people are shooting KODACHROME for us to continue offering it.

What are recent sales of KODACHROME?

KODACHROME currently represents a fraction of 1% of Kodak’s still film sales. While KODACHROME is a truly iconic product that has served photographers very well for 74 years, the simple truth is that people have moved on and are no longer purchasing it in sustainable volumes.